Serag Al-Areeny

‘Proximity marketing is the future, I am sure of it. In a world where people see and hear many, many messages all the time, they can become confused; they can’t differentiate one from the other. Messages delivered close, both time and place, to a purchase decision have to be more effective. That’s what proximity marketing is all about – messages delivered close to the purchase decision. That’s why our Bluetooth proximity messaging is so powerful, and so attractive to UAE retailers.’